Marketing your services to the educational community requires a long term commitment to building relationships. To make your investment work for you, pay attention to teachers’ needs.
Elementary school teachers in public schools commonly contend with resource gaps i.e. student poverty and lack of parental involvement resulting in students being unprepared to learn.
Elementary school
teachers in private schools report their primary needs focus on student apathy.
By secondary school chemical abuse and student apathy are major concerns for educators.
As a precursor to completing a needs assessment, tailor your initial marketing strategies to meet the needs of teachers based on what you know about their particular work settings.
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