Last month I spoke to Regis University's Chi Sigma Iota, the counseling honor society, in Broomfield, Colorado on the topic of Mining for Your Niche. Several of those in attendance asked for a reading list on niching. Here are 4 of my favorite books on the topic.
The Brand You 50: Fifty Ways to {...}
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Niche
To Niche Or Not To Niche . . . That Is NOT The Question
Are you still marketing yourself as a generalist?
Do you pride yourself as a Jack or Jane of all trades i.e. "I work with everyone!" ?
If so, you are confusing what you do with how you market. What you do and who you work with may very well include a large variety of issues and clients. {...}
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A Psychiatrist’s Perspective On Mental Health In The Military
According to Richard K. Harding, M.D.,
One does not escape war by leaving the war zone."
And, here's the reason why . . . .
From a business perspective, this is a potential niche for you.
Is anyone out there already working with veterans? Care to comment? {...}
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What They’re Saying . . . About 2009 Annual Series Of Private Practice from the Inside Out
I just realized that many of you are asking about what's happening in the 2009 Annual Series of Private Practice from the Inside Out and I haven't been very good about letting you know. Here's what they're saying after our last session . . . .
It was really good for me to look at my low confidence {...}
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