Last month I spoke to Regis University's Chi Sigma Iota, the counseling honor society, in Broomfield, Colorado on the topic of Mining for Your Niche. Several of those in attendance asked for a reading list on niching. Here are 4 of my favorite books on the topic.
The Brand You 50: Fifty Ways to {...}
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Brand
What They’re Saying . . . About 2009 Annual Series Of Private Practice from the Inside Out
I just realized that many of you are asking about what's happening in the 2009 Annual Series of Private Practice from the Inside Out and I haven't been very good about letting you know. Here's what they're saying after our last session . . . .
It was really good for me to look at my low confidence {...}
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What Gen-Y Knows About Marketing (and What You May Need To Learn)
If you are twenty-something and just out of graduate school, take heart! I just read this guest post by Dan Schawbel in Penelope Trunk's Brazen Careerist. Dan points out how your generation has been raised on personal branding. Check out his article here. {...}
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The 5 Best Ways To Destroy Your Private Practice
Even if you are doing many things "right," you can still end up destroying your private practice. Here's the 5 top ways you can blow it up fast:
# 5 - Don't change things up.
Keep doing the same old things you used to do when you started in the business 20 years ago. Be predictable i.e. boring. Keep {...}
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