Health care professionals often forget that the general public is yet another constituent of the educational community. As such, it is another potential focus for your marketing in an attempt to get referrals from the school system.
Research has shown that the public perception of problems faced by schools is often very different than educator’s perceptions. That discrepancy opens up many opportunities for you to orchestrate community dialogue and related services to facilitate constructive feedback and input between these two groups.
Listed below are some of the ideas that I have collected . . . . Some of them I’ve tried; some of them I’ve only heard about.
“Woods Waterfall Door II” by John Banks
- Hold a focus group.
- Host a town “chat” at the local library.
- Facilitate a problem-solving group.
- Conduct research on a perceived problem.
- Write letters to the editor addressing the concerns of the public.
- Start a book club that deals with education-related issues.
- Create a collaborative education-community visioning group to set goals for the school system.
What’s going on in your community? What has worked for you? I’m sure that you have other ideas and experiences to share. Take a minute to add your thoughts below as we begin to mine the many opportunities related to public perception of school problems.
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Please share your thoughts!