Here are some posts I’ve written in this blog on niching your private practice.  (If you like what you see here, you can sign up for updates to go straight to your email in box.)

• To Niche or Not to Niche . . . That Is the Question

• Do You Know Which Credentials Mean Something?

• How to Build a Great Marketing Kit Series

• The 5 Best Ways to Destroy Your Private Practice

Great books on niching for your private practice

• Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out by Dr. Lynda Falkenstein, NichePress, 2000.

• Reimagine! Business Excellence in a Disruptive Age by Tom Peters, DK Publishing, 2003.

• The Brand You50: Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters, Knopf, 1999.

• The Circle of Innovation: You Can’t Shrink Your Way to Greatness by Tom Peters, Knopf, 1997.

Download Mining for Your Niche Exercise (PDF)