This is the seventh part of an 11 part series on How To Build A Great Marketing Kit.
Before you read further, you may want to read the introduction here.
Your marketing kit is a terrific place to highlight your involvement with the media and your community.If you have been involved in press conferences that were in any way related to your community or your profession, make sure you secure copies of press releases to include in your marketing kit.
When you were in graduate school, were you involved in any service organizations that held press conferences?
Did your religious community organize a food bank at Thanksgiving?
Did you work for the Defense of Marriage Act?
Did your private practice sponsor a book drive for the local library?
Did the agency you worked for hold an annual fundraiser for Mothers Against Drunk Driving?
If you were involved in any community or professional activity that garnered the attention of the media via a press conference, make sure you obtain copies of the press releases to include in your marketing kit.
[…] Press releases […]