How To Build A Great Marketing Kit Series (5) – Article Reprints About You

This is the fifth part of an 11 part series on How To Build A Great Marketing Kit.

Before you read further, you may want to read the introduction here.

The next items that you want to collect are reprints of any articles that have been written about you.Perhaps you wrote a great thesis in graduate school and the departmental newsletter made mention of it.

Or, perhaps you were elected to chair your local professional association and an article was written about you.

Did the local newspaper write an article about your community involvement?

Did the American Cancer Society write a booklet about your experience as a survivor or exemplary volunteer?

Any article that can reflect positively on your professional image is appropriate to include in your marketing kit.By including these items, you can increase your credibility, likability, familiarity, and common ground on which to build professional relationships with your potential referral sources.