In May, Amanda Wigfield, MA, CSPT, CSAT shared her concerns about naming her practice and the implications that would have on her family. Last week, Liza Alvarado wrote in asking a series of questions with a different twist on naming her practice. And, today my friend and colleague, Brenda Bomgardner, BCC, NCC, is graciously sharing the process she has gone through to name her business, Creating Your Beyond.
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A Guest Post by Brenda Bomgardner, BCC, NCC
The process of deciding to name my private practice was not an easy journey. It took several months. I started with questions only I could answer.
Where do I want to go? In other words, “What was my vision and goal 10 years from now?” This may sound like an easy question to answer and I can tell you now it was tough. A list of questions to consider:
- What if I move and want to
sell my practice? I can sell a business name and logo. I can’t sell my name. Hence, naming a private practice will allow business equity to grow. - On the other hand is the name portable. Can I take it with me if I want?
- Do I want to develop passive streams of income such as webinars, e-books, workshops or training programs? Yes I do. ACT on Your Dreams is in the testing phase.
- Will the name of my private practice appeal to my ideal client as well as allow me to grow and expand as I grow and my interests change? I believe Creating Your Beyond provides for growth. However, I may need to change my tag line.
- What is my identity as a therapist and coach? Do I want to have two separate images? I wear both hats under one roof.
- How can I stand out in the crowd and differentiate myself in a competitive market?
- Will the name of my practice reflect my values?
I allowed myself to dream big about possibilities.
I considered the implications of a practice that included more than one-on-one counseling. After all, there is a limit to how many clients a person can see in one week. Hence, creating an opportunity, (through branding and effective marketing) to serve more clients and grow my reach of helping people is directly connected to a value I hold close to my heart.
Getting clear on my values was the foundation which supported the process of creating a vision and a mission along with the name for my private practice. Value clarification allowed me to know the purpose of why I want to do this work.
Whichever you decide, whether to use your name or name your practice the four areas below are part of a solid business plan.
Purpose: Why does your business exist?
Vision: Where and what do you see for yourself and the world you live in for the future
Values: What matters to you in your heart? What are you passionate about? Your Strengths and gifts?
Mission: How are you going to achieve your vision?
Getting clarity is the foundation of a solid business and to creating a rich and meaningful life. Getting clear on the four areas above is like having a north star to follow. They can guide your strategic plan for the future of your practice. To see an example of the above four areas you can visit http://creatingyourbeyond.com/vision-and-mission/ .
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About the Author: Brenda Bomgardner, BCC, NCC is an expert in Acceptance and Commitment Training (ACT). She specializes in working with adult survivors of violence in helping them create a life beyond loss and trauma. She helps people change their relationship with pain and suffering. She is a registered psychotherapist in Denver, Colorado.
Thanks, Brenda, for taking the time to share your own process with us. It’s so helpful for others to see again that there are many ways to find their own “right” name for their business!
Thank you Brenda for writting this post. This is all so very helpful!
Liza, Your questions inspited me to share the process I used for myself and also how I help other newbies figure out their business plan.
very nice Brenda and Tamara thanks for posting
You’re so welcome! Have a great day!
Nicely stated, Brenda! I appreciate both your immediate goals and your long-term, “dream big” goals, and how this is reflected in your business name. Thanks for sharing your process, Brenda!
I’ve found that if we keep those immediate and long term goals “muddy” rather than distinguishing between them, then the rest of the “map” stays muddy, too – in naming your practice, choosing your niche, asking for business, etc. Thanks, Barbara, for underscoring the difference and the benefit!
I saw Chris Drucker’s post this morning and thought you might find it helpful – The Youpreneur’s Guide to Buying the Right Domain Name.
After all, ideally you want your domain name to be the same as the name of your business.
Hey, Barbara – I’m back on my mission to get those faces up here! Here’s how you can add your “little me” picture to your comments here. It’s easy. I promise!
Barbara, I am glad to know you see the connection between “dream big” long term goals and the connection to immediate goals. I just posted, “10 Years from Now Where Will You Be?” The journey in our personal and business life is traveled one step at a time in the present moment. Having a personal and business vision allows a person to have a yardstick with which to measure progress. Also, it allows us to be able to fine tune our goals.
I really appreciate sharing the thought process you experienced in naming your business. Answering the questions you poised, not only clarified who you are as a person, but the end result you wish to accomplish. Thanks, Brenda!
Hi, Carol! Welcome back to Private Practice from the Inside Out That’s really the benefit of social media, isn’t it, Carol? Its just another way to communicate who we are as professionals. Because Brenda is willing to comment here and on other blogs, because she is willing to actually host a blog, and because she is also active in other forms of social media, we see her.
And, if we do it right, like Brenda does . . . our transparency shows through like a beacon of light to our colleagues and our potential clients, too. It extends our knowledge and our networks, We feel like we actually know each other . . . better . . . as we build our online community here.
Brenda, if you want to increase that glue between you and other members in this community here, take a minute to put up your own “little me” picture. Here’s how to do it. (It’s really easy!)
A beacon of light. Thank you!
🙂
How do you get the smiley face?
Colon : and End Parentheses ) 🙂
Carol, I have seen your profile picture and it a great picture of you…so if you get a “little me” I will have a chance to feel more connected when you leave a comment. It’s helpful when Tamara encourages us to use technology in helping us connect and build community.
Social media is fantastic as it promotes relationship building among colleagues and potential clients. Also, transparency is the avenue for developing attunement. And attunement is a factor in healing.
Brenda! What a great post! You hit on exactly what I felt as I was coming up with the name for my practice – A Peaceful Life Counseling. I wanted something that could speak to many types of clients, as well as my current and future goals and values, AND be good for other income streams. I feel like a member of a secret society of therapists that aren’t afraid to dream BIG and put good time and energy into these things. I got more than one odd look or remark when my answer to the question, “So, how’s the development of your private practice going?” was, “I’m thinking a lot about a name and have narrowed it down.” People think you just hang a shingle and you have instant vision and success! Than you Brenda and Tamara for making “savvy” a communicable condition! 🙂
Hahaha – Kat, I love your stories! Have I told you that? You paint such clear pictures of how things transpire. Oh, if only “instant vision and success” were part of my repertoire! I look at a practice like yours and know it took and takes work! It’s not an end result, for sure! It’s just a journey and for the savvy ones they have a vision of what that success looks like!
Kat, I can absolutely relate to your experience when people asked you about your business and you talked about narrowing down your practice name! I had very similar experiences! I spent months brainstorming and narrowing down my practice’s name – Embrace Strength Counseling – and many of my friends and family thought I was nuts for putting so much thought and effort into it! At times, I’m sure it seemed like I was circling to them, but I knew that until the name felt right – I wasn’t ready to commit to it! I think it is a very important decision and I am thankful that I went through the process of narrowing down till it resonated with my values and vision!
Hey, Catherine, you guys are so on target for spending time thinking about your name. As J. Kipp said . . . “Fret Less, Act More . . . ” but know that you need to feel GREAT about your business name. Ideally, it will be with you for the long haul and you will beam with joy every time you say it. THAT’s the goal!
We think everyone ELSE has that instant vision and success, so it’s comforting to know that you aren’t the only one that has to put the work in!
Catherine – I think your business name is awesome, and I totally identify with both of you taking the step to “put the name out there and see what floats.” That was so hard! Mostly I got a bunch of, “Yeah, I guess, it’s not a big deal is it?” and “Wow! You BETTER BE ABLE TO GIVE THESE FOLKS a Peaceful Life!” (If only, right?) But it was helpful and a good taste of marketing – doesn’t matter how attached to the bait you are, you have to attract fish with it, too!
Brenda,
Thank you for offering this article on naming your business. It invited me to reflect on my own business’ values and goals and the reasons I named my business what I did. It came at a great time for this, as my business soon celebrates its second year anniversary and I begin planning for branching out and reaching folks in many other ways than one-on-one counseling. It was helpful to reflect on “what is my purpose in creating this business?”. I believe that the name of one’s business is an important connection to the therapist’s values and dreams and I am excited to expand Kate Daigle Counseling. Your energy always inspires me to push myself, and I thank you for that and for your support!
Hey, Kate! Congrats on that two year mark coming up! Sweet!
Thanks for dropping in to let us know that Brenda’s guest post is resonating with you. It’s so much more gratifying to a blogger when folks take a moment to comment on how a blogger’s words resonate (or not) with readers. Your words of encouragement provide momentum.
Kat, I have to smile when you say, “Just hang a shingle” and here they come. People don’t think – hey – just open up a restaurant call it “Starve’n Marvin.” and it will be a success. Okay, I am being silly. Private practice is a helping “business.” and deserves as much consideration and attention as any other business. We are entrepreneurs in the field of healing arts. Also, it’s no secret (society) it takes work and planning to succeed. Obviously, you have done both.
Yes! It’s the behind the scenes that makes the difference. I do also think that because there are so many healing types of niches, you have to differentiate yourself from these other healing professions in a way, too. It’s the continuum between hanging a shingle and then also having to compete with many others who do vastly different things (acupuncture, yoga, energy therapies, etc) that aren’t psychotherapy but also use a lot of the same words, colors, phrases, etc. in their marketing. Not to mention communicating a little about the therapy that you do (Heal-a-Brat Counseling Versus Fix-a-Spat or something). Even if I had just hung a shingle I probably would have made sure the wood fit my vision too!
Oh, girl! You’re just about to get me on another soapbox tonight! Warning! Warning!
I was just having this conversation on one of ACA’s blogs . . . how muddy language (due to muddy thinking) and sloppy words can kill your marketing efforts. It’s part of the same conversation, I think, to “beg, borrow, and steal” the language from your colleague or allied health professional just down the road. Whether it’s a tagline or simple introduction, content on a blog post or disclosure statement, or “re-working” an entire presentation. It’s about insecurities or laziness . . . or maybe both and some misguided sense of entitlement and, in my mind it speaks volumes about that professional’s lack of integrity and ability / willingness to think on her own two feet.
It is important to distinguish yourself and your practice. You don’t do that by copying. You do that by being authentic and transparent – warts and all. OK, clearly I’ve got a little work to do because I’ve just stepped in to a small rant. Think I’ll drop this and go figure out what in the world I’m hanging on to . . . . (I so prefer it when my clients have work to do rather than me!:)
Anyway . . . have a good night, Kat, and thank you for being such a dependable part of our community here! I so appreciate the way your brain works . . . even when it makes me work!
Brenda,
This is a great post about what to consider when naming a private practice! I also put a lot of thought into my private practice’s name – Embrace Strength Counseling – and asked myself a lot of the same questions that you take the readers through here! I think it is very important to think about what your values are, who you are as a therapist, and the growth and portability of the name. For me, the ability to grow and broaden within my chosen practice’s name was very important. Eventually, I would like to work with athletes and provide sports counseling in addition to mental health counseling, so I wanted a name that fit that potential clientele as well. I also want to add other services such as clinical supervision and possibly even hire interns, so again I did not want to limit myself in any way through the name I chose for my practice.
I spent months brainstorming my practice’s name. Once I had narrowed it down to a few likely options, I emailed the potential names out to my friends, colleagues, and family members and asked them for their feedback and reactions to the names. This was a very hard step for me – to put the names that I loved so much out there and open them up to comment and possibly criticism – yet I knew that soon I would putting the name out to the world as a representation of myself and my business, so it was a good stepping stone in the process.
Thanks again for your well thought out post! I will definitely share it with folks who are thinking about private practice and deciding whether to use their personal name or not.
Catherine, I did the same thing for Private Practice from the Inside Out and for The Private Practice Online Survival Guide, too. I sent out batches of names that I really liked and asked for help in narrowing them down to one. I was so disappointed when colleagues and friends nixed my favorite ones but . . . in the end . . . the names also needed to appeal to the masses, too. ( It was a good lesson in how thinking too far out-of-the-box can, at times, send you right over the edge. Comments I got back about my personal favs included “wierd,” “huh?” and “are you kidding me?!”)
I hope you’ll stay engaged here and let us know as your practice continues to expand!
Catherine and Kate, I appreciate you taking the time to read and leave your comments.
I am hearing both of you talk about strategic planning. The beauty of clarifying values is that over time your core values remain fairly stable. You can change how you want to bring those values to life. However, those core values are the foundation of growth. Hence, you can easily do what Tamara has done as she has grown her reach from a private practice, to consultation, then training and supervision, and now is an amazing presenter and blogger.
I applaud the courage and risk taking in each person who embarks on the path of following their calling. Not only does your business expand – so does your life expand and become richer. The name of your business is only one part of your dream. My dream is to help people create a life they love living.
“I allowed myself to dream big about possibilities.” Wow, Brenda, inspiring! This is the part that I struggle with the most, my self-limiting thoughts. I have been thinking lately that work ethic and drive can get you far, but without the big dreams I’m really “driving” only as far as my 2008 Corolla can take me…but if I were at the wheel of a space ship, just think where I could make it! Thanks for the reminder that the work of defining my purpose, mission, vision, and goals should include intentions which defy my critic’s limitations.
Yes, Tara! That’s exactly right! And, how fortunate you are to actually recognize where you get stuck! That’s huge! So while some of your colleagues may need to work on their practice by getting out there and networking or resigning from managed care panels, you may need to put time on the calendar to dream bigger dreams! I’m a bit of a dreamer myself so let me know if you need any help!
Tara, those self-limiting thoughts can hook you every time. You are not alone we all have a mix of both the dream big then comes the “who do you think you are,” or “don’t get too big for your britches.” It’s our mind-thoughts trying to keep us safe. Your awareness if the first step in moving beyond the self-limiting thoughts toward dreaming big.
You can ask yourself, “What if I had a magic wand and I can wave it and I can create my ideal private practice? What would it look like?” GO for it!
Wow…. Tamara – hats off to you for such a vibrant site with so much interaction! Truly the sign of you providing value!
And Brenda, I want to share how impressed I am with your thoughtfulness about this naming process. It seems that so many therapists question whether they really know enough to even write articles about their specialty (they make the mistake of comparing themselves to the leaders in their niche, and invariably come up short). Given that, I so appreciate you asking the question of whether you’ll want to create “passive streams of income such as webinars, e-books, workshops or training programs?” Loved your very clear “Yes I do.”
Here’s to thinking 10 years out!
Thanks for sharing,
Becky
Hi, Becky! Thanks so much for your kind words. Wishing your business well!
Becky – I appreciate your supportive words. Finding my voice and claiming my power in the field as an professional who has something of vaule to offer individuals, the community, and the larger society has taken courage. Having a support team and a vision helps.
Like your site Counseling Wise. Take cae.
Hi guys I haven’t even developed a website…I have just put out a sign and created a card with my name and a few specialties….I guess i could/would work with anyone and see what happens…..I understand to get atract clients get throughput web traffic where I live in a regional area of Sydney Australia I need to put the name of the area in my name to attract clients as they put in Central Coast the area when looking for someone…I was thinking Central Coast Compass Counselling and psychotherapy because it is about direction…..But maybe I need to be specific and say Central Coast Relationship Counselling and be like the dude in Hope Springs and have them coming from miles away…I guess the thing about me is I want to be open to any possibilities so I can find my niche….I don’t know it first off…that’s the kind of guy I am….you all seem so sure and I am unsure but I see that as okay too! Davey 🙂
Hi, David! So glad to have an Aussie or two among us!
Most of us started off as unsure and fairly scattered; well, truthfully, many of us just started off as plain ol’ scared! Scared the phone wasn’t going to ring. Scared the clients wouldn’t come. Scared we might not know what to say when they did show up. Scared to ask for the usual and customary fee for our services. Scared that we wouldn’t have all the “right” answers. If you happen to be a bit scattered and unsure in spots right now, just know that as you gain experience, those feelings will give way to enthusiasm and confidence!
As for those possibilities, you can keep your possibilities open and still carve out a niche for your practice. Nicheing is about how / where you market your practice . . . not who you choose to work with. There are lots of posts here that address nicheing a practice. You might want to check them out starting right here.
David,
You have taken the first steps. You have put a sign out and a card with your specialities. Congratualtions?
The whole branding and niching really is a developmental process. I equate it to feeling like I did as a teenager all over again. Who am I? What do I want for my life? Why am I here? What’s my purpose? Lots of questions where the answers evolve as time goes by and you discover who you are as a counselor, helper and healer. Enjoy the journey.
Having a clear professional identity with and niche is so people can remember you. You will attract clients if people can remember you. With the age of information overload simply helps people grab onto your image and message of how you can help.
Good luck!
Hi, Brenda! Welcome back and thanks for underscoring the need for a professional identity. You are right that nicheing is part of that identity. It gives referral sources and potential clients something to hang your name on – a type of mnemonic to help remember who you are and what sets you apart. By helping those folks remember what makes you special, you are increasing the likelihood that you are the one they want to work with.
Brenda – you are so right, it is a DEVELOPMENTAL PROCESS. I’m closer than I was before, but I am not fully niched and I feel like I’m going to organically grow it with effort rather than impose it artificially onto myself. How to get rid of the fear that you are boxing yourself in, despite knowing that you are marketing a specialty, not narrowing your practice, it tough! George Michaels’ “Got to have faith” song is going through me head right now…
Hi, Kat! I wonder if that fear – False Evidence Appearing Real – is because you are confusing who you work with with who you market to. The former are your clients, the latter is your niche. Nicheing is just about focusing your time, attention, and resources (including money) in your marketing. It’s not about restricting who you work with or what services your offer.
You have no need to be afraid, Kat. You have a strong reputation in your community. (I know because you are in my own back door.) Your colleagues love and respect you. I know your clients must surely think you rock. So . . . my (unsolicited) advice is to
1. take a breath,
2. find your courage,
3. take the next step, and
4. declare your niche.
You can do this! I know you can. If you get stuck and need a little support along the way, call me! Happy to remind you of what you already know but may sometimes forget . . . . There is only one Kat Mindenhall and she is a gift . . . . Yes, you don’t have all the answers . . . but none of us do. But you have enough . . . just enough . . . to the be the “right” therapist for you ideals clients. So . . . take a breath . . . find your courage . . . etc.
*it’s tough* and *my head*. Ha ha! Proofread much?
Kat, I have found a deep and narrow niche has brought me more referrals including coaching clients. I agree with you about the fear of missing potential clients by narrowing your niche. It is a paradox. I know it seems counter-intuitive.
The developmental process continues even after we find our niche. You are not boxing yourself in – you are opening yourself up for more. I believe it is the intention to serve and help others that is the root message of knowing who you are and who you want to serve. It “feels” secure to those seeking our services.
Oh, Brenda – you said that so perfectly! And, I would add that the “faith” piece that Kat referenced is really best focused on trusting that not just any client but your ideal clients will be who resonate with and are drawn to you as you claim and step fully into your niche.
You guys are the best! Thank you so much for your profound support, and in sharing this publicly you give that support to all who read and need to have confidence in the advice that works. False Evidence Appearing Real – so true! I KNOW that it’s a marketing thing and not a declaration of only ever working with one type of client forevermore, but there is still an avoidance of commitment to actually doing it. Like stepping off of a ledge onto a glass top, thinking you will fall and knowing that you won’t. I’m going to take that deep breath and have faith that those folks will resonate with the “me” that puts these things into practice authentically.
So, I’m going to declare right here and now that my specialty is working with Depressed Parents. No, it’s not a redundant term! It’s my passion to help people free themselves from depression and anxiety and simultaneously have the best relationships that they can with their partners and children. Whether that takes the form of individual, couples, family, or family play therapy, my passion is watching people grow inner peace and have peaceful homes and lives. There! Phew! I said it! That feels much better than, “Depression, anxiety, individuals, couples, families.”
I’ve heard practitioners say that they don’t envy the new generation of therapist for what they have to start out with, but I couldn’t imagine growing a practice without my community giving me chances to give help and soak up the support. Thank you.
YIPPPEEEEEEEE! YAAHOOOOOOOO!!!! YEEHAAAAAAA! CONGRATUATIONS, KAT!!!!
What I know (and you should know, too) is that when we are working in alignment with our true purpose, it does feel like we are dancing on the edge and it’s never quite comfortable because we’re always growing . . . always changing. Still . . . it feels right even while it feels scary.
And, . . . as for those saying that they do not “envy the new generation of therapists for what they have to start out with” . . . . Give me a break! New therapists get to start from scratch and invent exactly what they want! And, I love that you understand that they get to connect with so much more information and support from around the world via social media than some of us ever did starting out. Thanks for saying it out loud right here, Kat!
You are so welcome!
Kat – Depressed parents can be so much more than it may first sound. Parents of small children, grandparents, pet parents, foster parents, adpotive parents, etc.. Lovn’ the evolution.
Its like you learn my thoughts! You appear to understand a lot
approximately this, such as you wrote the book in it or something.
I feel that you simply can do with a few percent to drive the
message home a bit, but other than that, that is magnificent blog.
A fantastic read. I’ll certainly be back.
Hi, Rehabilitation Randburg. I’m not sure if your comment is actually from an individual counselor or if this is actually spam. However, I’ve decided to give you the benefit of the doubt because it affords me an opportunity to say . . . I understand what you are thinking and what you are experiencing because I am a counselor first! I am not some coach who’s interested selling you a bunch of e-products and services just to get your money. I’m not a business or marketing major. I’m a Licensed Professional Counselor who is committed to my counseling clients and the mental health professions . . . who has also bought into a lot of myths along the way about how to build / sustain a private practice. I’ve made a lot of mistakes, learned a lot of things by trial and error, figured a few things out, made the commitment and invested the time to learn what does and doesn’t work for therapists just like me who want to build strong, ethical, and sustainable businesses in service to our communities and the clients that we work with.
I’m not sure what you meant to say when you said that i can “simply do with a few percent to drive the message home a bit.” Feel free to drop back in to explain. I’m always open to hearing ways to improve the information that I provide to you here on this blog.
Thank you for your kind words. I hope you will be back often to chat and share what you know.
Thank you! This is a very timely post for me (although I am a couple of months late). As a registered intern, I am looking at my options… not quite ready to jump in to private practice, but not discounting the idea, either. The name I am giving some thought to is Rediscovering Hope, because many of us start out so hopeful, and then life happens and strips away some or most of that hope.
One book that has been very inspiring to me right now is called “Platform: Getting Noticed in a Noisy World”. It does not mention counselors starting out in private practice, but the concepts are the same. I believe we need to build a platform so we can be noticed by others so they can find out about our services. For us, that might be our first clients. Or maybe we make a name for ourselves through giving talks, offering classes, consulting, writing and blogging, etc.
Hi, Michelle! Welcome to Private Practice from the Inside Out! You are not the only intern that hangs out here and I am so glad to have your voice at the table!
Thank you for taking time to share this book! I’ve been looking at it and thinking about buying it but just haven’t yet. Your recommendation nudges me to go ahead and do it! And, you are absolutely right – building a platform is key to thriving in private practice. And, if you don’t plan on getting noticed, then you are planning on just blending in. And, when that happens, a therapist will limp along and die a slow death in private practice. You cannot blend in and survive.
Michelle, I have been hanging out here since my intern days and have gained a lot from this “WOW” blog. Tamara has definately got the product to inspire and inform her readers. The fomula of Mike Hyatt’s book “Platform” is about standing out in the crowd and starting with a “WOW” product. This blog is a good example of just that.
Other thoughts: the “WOW” product for us therapists is offering the best therapy care we can give. It is the foundation for marketing what you have to offer. Even when a person can put together a fabulous platform if the therapeutic relationship is not foremost in developing a practice the platform will not work. Hence, as you move towards launching a private practice it is important to be in a peer consultation group, get good supervision and create life balance for self-care. One of my favorite books for this is: The 7 Habits of Highly Effective People: Sharpen the Saw by Stephen R. Covey
“Sharpen the Saw means preserving and enhancing the greatest asset you have–you. It means having a balanced program for self-renewal in the four areas of your life: physical, social/emotional, mental, and spiritual. Here are some examples of activities:”
Physical: Beneficial eating, exercising, and resting.
Social/Emotional: Making social and meaningful connections with others.
Mental: Learning, reading, writing, and teaching.
Spiritual: Spending time in nature, expanding spiritual self through meditation, music, art, prayer, or service.
Wishing you the best –
Brenda, thank you for pointing out what must be “WOW” for us! It’s so true! Nothing is going to help a practice grow or thrive if our relationships with clients or colleagues are less than strong. I’ve seen misguided therapists who have spent more time in classes focused on building a private practice than they have spent in clinical workshops . . . and who have spent more time pushing out tweets and pinning images to Pinterest than they have invested in disseminating mental health. That’s not how to engender trust or build a strong reputation as a clinician . . . and those really are the foundation of a healthy practice.
I’m chuckling that you’re talking about Covey’s work. I read The 7 Habits of Highly Effective People over 20 years ago. It was the first book that I ever read that was literally life-altering for me. It changed how I deal with time, what I do with the telephone, and who I decide to spend time with. Gotta love Covey!
Gotta love Covey – me too 20 years ago.
Haha – remember when books written 20 years ago were “old?” And, now . . . they’re just “classics” if I’ve read them!
🙂