Do Your Referral Sources Know How To Find You?

When you make the transition from student to professional . . . or from employee to self-employed, you need to make sure that your emails look like you mean business, too.

I’m not talking about psychobabble and I’m not talking about academic-ese.  I’m talking about thinking like the Chief Information Officer of your business (because you are the CIO) and making it easy for folks to find you by using an “email signature.”

Here is how you do that:

• Use your legal name with your credentials – no nicknames;
• Include the name of your business if it is different than your legal name;
• A professional email address – no more aol, gmail, hotmail, etc.  (Hint – A professional email address adds credibility.);
• A street address – rather than a PO Box or no address (This, too, builds confidence in you.  It gives the impression that you are serious, stable and here for the long run.);
• A web address including http//: . . . (Some browsers won’t recognize a URL without the http//: . . . ); and,
• If you have them, Twitter, LinkedIn, and Facebook addresses.

Savvy marketing means putting yourself in the shoes of your clients and your potential referral sources.  You want your name to be in front of their faces as often as possible – so that they don’t forget you!  And, you don’t want to make them have to search for your business card just to find your contact information.

In fact, make it as easy as possible to contact you and to refer to you. So . . . go ahead!  Turn this into your “email signature” and use it with every single email you send out.  And, don’t forget to hyperlink to everything you can in your signature!  Make it E-A-S-Y for everyone to send clients to you!

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Related Posts

Seth Godin’s post, 8 Things I Wish Everyone Knew about Email