“Don’t Quit Before The Miracle”

It’s not my quote.  It’s Andrea Lee‘s.  And, it’s a timetable that I adhere to.  If you are trying out some new effort to get more clients, don’t quit too soon.  How long is that?  It can vary but I typically say “Try it for a year.”  Starting a new networking organization?  Buying advertising space?  Marketing a new group?  Or building a new reciprocal referring relationship?

A year of intention.  A year of focus.  A year of purposeful attention rather than a sloppy, three week effort that addresses any of these is much more likely to produce the results you are hoping for with much less waste of your time, your money, and your energy.

Don’t . . . Quit . . . Before . . . the MIRACLE.  Andrea Lee got it right!