How To Create A Video For Your Psychotherapy Website

OK, gang, so the last couple of posts have paved the way!  Your interest should be peaking and your courage should be building!  Jocelyn Hilling was kind enough to drop back in today to give you the step-by-step instructions you need to create a video for your own website.

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 A Guest Post by Jocelyn Hilling, MA

Two weeks ago I told you why video blogging should be on your to-do list. Today I’m going to show you how to create a video for your blog.

How to Create Your Video in 8 Simple Steps

1. Come up with a topic.
2. Use keywords in the first sentence of your post, in the title, and on the description for YouTube.
3. Write down the bullet points you want to talk about, but do not write them down word-for-word.  Remember that authenticity and vulnerability count here and that doesn’t happen when you read from a script. Be prepared instead to reference resources and bullet points.
4. Keep the length of your video between 5-10 minutes.  If it’s any longer than that, you risk losing your viewer’s attention. If you have a lengthier topic that you want to address, I recommend you break it down into shorter segments to create a series or preserve it in a longer format as a webcast.
5. Choose a topic that you are wanting to talk about with potential clients.  Don’t choose something boring; choose something that genuinely interests you.
6. If you do talk about something that has “5 Steps . . . ” or “10 Easy Ways to . . . ,” remember to provide relevant sources or links  below your video because your readers will want to be able to access them. You can always say in your video “I have attached a list of resources . . . ” or “Written below you will find the top 5 things to remember.” Just list the sources and keep it brief.
7. If you choose to use video editing software, keep it simple and easy for you. I cut out the beginning and ending where there is  just dead space and add a heading and credits to include my contact information. Again, remember that  YouTube transcribes everything so you will get your name out there as much as possible by editing your video in this way.
8. Lastly make sure to introduce yourself and your practice every time because you never know if someone is viewing your video for the first time and has never had any other connection to you.

Now that you know why you need to create a video . . . and how to create videos for your own websites, what’s holding you back and, more importantly, what are you going to do about it?  

About the Author:  Jocelyn Hilling, MA is the owner of At Peace Therapy Centers, a private practice that has affordable, accountable and accessible counseling. She loves being a connector and providing resources to clients as well as teaching important skills to enhance their quality of life. Jocelyn specializes in group therapy, working with men and women that show difficulty expressing emotions other than anger, and working with pervasive mental illness – teaching clients how to lead productive meaningful lives with acceptance and mindfulness based practices.