Last week I was working with a new client helping her to develop a marketing plan for the next three years. Getting her to tell herself (and me) the truth about her practice was a bit like washing a water-phobic dog! She had access to the information - how much money she was bringing in, how many {...}
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To-Do's
Do You Know What Your Colleagues Are Up To? Market Research In 9 Simple Steps
Last week I had lunch with one of my favorite counselors-in-training, Jean Becker-Sullivan. Jean has been honing her entrepreneurial skills for decades so I shouldn't have been caught off guard when she told me about the market research she has be doing in Summit County, Colorado in preparation {...}
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Private Practice from the Inside Out Is Now On Facebook
OK, gang - Just a quick heads up to let you know that after five months of creeping along, I've finally got my business page up on Facebook.
I'm still tweaking it a bit but I'm eager to connect with you there so . . . hit those "Like" buttons so you can follow and interact with me on Facebook, {...}
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How To Inform Clients When Your Fees Or Reimbursement Policies Change
On Tuesday, I talked with you about how to terminate contracts with managed care companies.
That's just one of several reasons that you may need to change your fees or reimbursement policies in private practice.
During the last month, I've been having a really interesting discussion via {...}
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