Are you still marketing yourself as a generalist?
Do you pride yourself as a Jack or Jane of all trades i.e. "I work with everyone!" ?
If so, you are confusing what you do with how you market. What you do and who you work with may very well include a large variety of issues and clients. {...}
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Time
A Practice Notebook For Your Practice
I was reading this post by Jennifer Gandin Le
in the blog, Crucial Minutiae. In it she references Natalie Goldberg's concept of a "Practice Notebook." According to Le, Goldberg suggests using a notebook to establish a habit of self-monitoring your writing practices. I love this idea . . . {...}
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Is Your Baggage From School Getting In The Way?
If you have been marketing to the educational community with little success, you may need to slow down and reassess your own educational history. Your personal relationship with education may be getting in the way . . . .
Linda L. Lawless and G. Jean Wright suggest in their book, How to Get {...}
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22 Ways to Know Your Private Practice Is In Trouble . . .
I've been reading Louis Baraja's book, Small Business, Big Life: 5 Steps to Creating a Great Life with Your Own Small Business. In it he lists the 22 Temptations of a Small Business Owner that entrepreneurs often fail to notice and then stumble over while building their businesses.
That list got {...}
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