If you market your services via the internet, television, radio, in print or face to face . . . even if you volunteer to man a booth for your community expo . . . you are engaging in direct marketing.
Ken McArthur has just posted new guidelines for direct marketing in the United {...}
READ MORE
Risk Management
You Can’t Just Shut The Door And Walk Away
When you get ready to close your private practice, for whatever reason, you can't just shut the door and walk away. Did you know that? Attorney Richard S. Leslie has written a thoughtful article in the January 2010 issue of the CPH & Associates Avoiding Liability Bulletin. In it he details {...}
READ MORE
When A Diagnosis May Do Harm To Your Client
According to the American Counseling Association's Code of Ethics [updated 06-18-15], counselors are not required to diagnose a client if they believe that to do so would cause harm to the client. Here is an online article in Counseling Today that addresses some of the ways that diagnosing may be {...}
READ MORE
Setting Priorities For Your Private Practice
I've mentioned in the past that one of the ways that I keep my marketing fresh is that I borrow ideas from other professions.
This morning I was reading Erika Trimble's blog, Physical Therapy Biz Success, when I ran across a great little post on setting priorities. She recommends the A-B-C-D-E {...}
READ MORE