Earlier this month, I was asked to speak to a group of new professionals interning at Aurora Mental Health Center. The topic was on why it's important to join your state and national professional associations. Just in case you are hesitating, here are 23 reasons that I believe you should join your {...}
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Tools and Resources
Free New EBook – Change Therapy: Business Development Ideas That Will Change How You Work
Change Therapy is a free eBook designed to introduce new business development ideas and concepts for the mental health profession. It is written by my colleague, David P. Diana, a licensed professional counselor and Director of Business Development for a large behavioral health care company.
You {...}
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Before You Decide Where Your Office Will Be . . . .
Before you even decide where you are going to locate your office, you need to conduct market research on possible locations.
One way to begin that process is to learn about the demographics of different zip codes in your area.
Check out ZipSkinny to help you start your {...}
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To Niche Or Not To Niche . . . That Is NOT The Question
Are you still marketing yourself as a generalist?
Do you pride yourself as a Jack or Jane of all trades i.e. "I work with everyone!" ?
If so, you are confusing what you do with how you market. What you do and who you work with may very well include a large variety of issues and clients. {...}
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