If you have a website . . . if you are paying for online directory listings . . . if you are tweeting, active on LinkedIn or Pinterest, you need to know how to measure the traffic that you are getting (and not getting) from each of these sites. If you are like me and have struggled to figure out {...}
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Social Media | Technology
9 Ways Blogs (And Not Newsletters) Can Help You Grow Your Practice
Back in March, I answered Patti Sayre's question about the difference between blogging and sending newsletters. Here are 9 ways how blogs (and not newsletters) can help you grow your practice.
Blogs reach potential clients and referral sources and helps them get to "know" you; newsletters get {...}
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10 Reasons Pinterest Is My Social Media Tool Of Choice
OK, I've talked to a lot of therapists this month about how to clean up their marketing and how to use social media to strategically grow their businesses. More often than not, they admit that they are relying on their experiences with Facebook (mostly personal pages rather than business pages) to {...}
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The Courage To Feel Your Fear And Do It Anyway
Last Monday, I finished up teaching BlogStart for Therapists. It was the inaugural 4-week series for therapists who are just beginning to blog. While the participants were learning the basics of blogging, I was learning humility. After a false start and a do-over, I thought I should just take a {...}
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