This is the introduction to an 11 part series to help you
build a great marketing kit.
What do you need to take with you when you are marketing your practice to other professionals?
A business card
Your professional bio (NOT a resume) – to highlight your expertise
A menu / {...}
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Blog
Employer Identification Number – Get Yours NOW!
With identity theft on the rise, every private practitioner in the United States of America needs their own Employer Identification Number (EIN). It's one of those things that most of us learn as an aside to doing the business of private practice. Instead of using your Social Security Number on {...}
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Last 5 Characteristics of Shortcuts
I've just finished reading Scott G. Halford's new book, Be a Shortcut: The Secret Fast Track to Business Success.
Here are the last 5 characteristics of being a shortcut that Scott details.
Shortcuts help others. They don’t bother to offer excuses and explanations for not helping.
Shortcuts {...}
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How to Leverage Your Little Psychotherapy Practice
As a new sole proprietor in the field of mental health, it can be easy to feel like a tiny little business surrounded by well-established (read "big dog") clinics and group practices.
Today I was reading a post by Andrea Meyer, the CEO of Working Knowledge, who offers a few pointers on how to {...}
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