You have a new opportunity to market your services to meet the needs of your community now that educators and children are back in school. Marketing to the educational community includes addressing the needs of many different groups including:
- administrators,
- educators,
- support staff,
- students (of all ages),
- parents,
- and the greater community.
“Hold It Kids” by Jeffrey Errick
As you start to consider back-to-school marketing, begin by selecting just one of the groups above to initially target. Then, select a point of entry for that group. You might choose an age group i.e. pre-school / kindergarten, elementary, junior high, or senior high school. Or it could be an organizational entry point like the local Parent-Teacher Association, the American School Counselors Association, or the National Association for Music Educators.
By selecting a single point of entry into education, you will be able to efficiently learn about this particular group’s culture and political history. For example, teachers’ responsibilities, salaries, and schedules can vary from one school to another. Becoming familiar with one particular group within your school system you will strengthen your marketing position among them.
Check out these Fast Facts for additional Back To School statistics.
Please share your thoughts!