4 Ways Therapists Can Use Webinars to Grow Their Practices

This week, I’ve talked to several therapists who are either eager to get known quickly for the work they are doing or are needing to build platforms to launch their first books.

That’s why I thought it might be a good time to ask my favorite marketing strategist Beth Hayden to drop in today to share her thoughts about how to use webinars to do just that.

Beth brings a keen eye to this topic informed by her work as a  published author, social media guru, professional copywriter, internationally known blogger and content strategist.  

In other words, she knows all about helping therapists build their authority online and in print, too.  

And, because she has a soft spot for my audience, she’s thrown in a little offer for three lucky therapists!

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A Guest Post by Beth Hayden

These days, webinar invitations are so common, we barely notice them.

“Brand New Training!” the invitation says. “Learn new, valuable stuff from a trusted expert!” 

Lots of therapists and coaches (in many different niches and specialties) are using free and paid webinars to increase their online authority, connect with their audience members, and get more clients. 

But what exactly is a webinar?

The word “webinar” originally came from “web seminar” – and it’s simply a seminar or workshop held over the Internet. 

Webinars can be a highly flexible tool for your therapy or coaching practice. You can use webinars to  build your client base, help more people, and even set up a new stream of income!

Here are 5 ways therapists can use webinars to grow their practices:

Beth’s Bright Idea #1: Use free webinars to build an email list of subscribers who know, like, and trust you.

To access your webinar, your participants are going to need login details – and that means each participant will need to give you their email address when they sign up. 

Because you need to collect contact details like this, webinars can be a fast, FUN way to build your email subscriber list (or start building a list, if you haven’t done that yet).

Beth’s Bright Idea #2: Use webinars to build your authority in your field. 

Want to establish a reputation as an expert in your niche, so you can get speaking gigs, write a book, or get more referrals?

Webinars can help you do that, too. 

When you get in front of a webinar audience to present information about your topic (and answer questions from the audience), it boosts your online reputation and makes you more visible in your field. 

People trust the person at the front of the room – whether that person is teaching live, or doing an online presentation. 

When you host a high-quality webinar, it makes people say, “Wow! She knows her stuff!” which is exactly what you want when you’re trying to establish yourself as an expert. 

Beth’s Bright Idea #3: Use paid webinars to expand your business.

Paid webinars can be a great tool for delivering your training, teaching, or coaching services. 

Think about:

• Offering paid online classes that you run from a webinar platform
• Recording your live classes and packaging them up as online products to sell on your site
• Repurposing some of your existing online content into a one-time paid “Master Class.”

Our fearless leader, Tamara Suttle, uses live webinars to deliver the content for her 4-part flagship course, BlogStart for Therapists – and it’s one of her most successful classes!

Beth’s Bright Idea #4: Use promotional webinars to sell online products or programs.

Many of the webinars that come across our digital desktops every day are promotional webinars – which means they include useful content and a sales pitch of some kind. 

 Promotional webinars are a phenomenally effective marketing tool. You can use webinars to sell coaching packages, digital products, online courses, and other products and services. 

But take a lesson from Spiderman, and remember that great power comes with great responsibility. 

If you want to sell during your webinar, you must respect your audience.

Your first (and most important) job is to give away top-quality content. No one will sit through an hour-long sales pitch for your stuff, so make sure your presentation is useful and engaging.

By delivering helpful content, you earn the right to deliver your pitch!

Get More Clients and Bring in More Referrals by Using Webinars in Your Practice

Want help creating an irresistible, relevant, profitable webinar for your practice? I can help.

My name’s Beth Hayden, and I’m a webinar strategist and copywriter. I’ve created hundreds of profitable webinars for clients, with results like doubling sales or achieving 6-figure product launches.

Right now I’m offering a special deal for members of Tamara’s community. 

I’m offering a very small number of limited-time strategy sessions to 3 therapists or coaches who want help designing, promoting, and creating their first webinar. 

During your 90-minute strategy session, I will help you:

• Choose a webinar platform.
• Pick a title for your webinar.
• Figure out how to promote your event and get people to show up.
• Get past your webinar fears and pull off a stress-free webinar.
• Start turning webinars into a consistent sources of income for your practice.

You’ll come out of your strategy session with a clear action plan that tells you exactly what you need to do next to make your webinar a stunning success.

Right now, these strategy sessions are only $299 – but you’ll need to move quickly if you want to grab one of the three available spots. These webinar strategy sessions only available on a first-come, first-served basis.

Click here now to book your session for just $299.