One of my colleagues, Phil Ginsburg, wrote in with the following question:
I was wondering if you have ever used listing services or lead generation services like Psychology Today, or Theravive….or any others?
I’m so glad that he asked. I’ve been meaning to talk about this and needed the nudge. I do not pay for any type of lead generation services unless you consider online directories to be of that ilk. (I do not.)
I do pay for a listing with Psychology Today. And, from time to time, I have considered the possibility of paying for listings with other mental health online directories. However, to date, I’ve used only Psychology Today and have found it to be useful in generating inquiries into my clinical practice.
My rule of thumb (for any type of paid listing or advertisement) is that if I break even, then it was worth my financial investment. My reasoning is this . . . . If I invest $300 / year and generate only $300 worth of business directly from that investment, I am assuming that my client was so deliriously happy with my services (because that is my goal) that s/he left and told several others about me. And, THAT’s much more valuable to me than receiving even double my investment!
It is worth noting, though, that there are many other online directories that are available at no charge. I am listed in some of those and would encourage you to list in as many of those as you can. Here is a partial list of directories that I posted in November. If you know of others, let me know and I’ll be happy to update the list!